SEG3 - The Home of Fandoms — where the people building the world’s biggest fandoms come together to learn from each other, forge new partnerships, and build the experiences fans love most
What is SEG3
The Home of Fandoms
SEG3 is the global community for the people building the world's biggest fandoms.
Through events, media, and research, we connect brands and IP owners across sports, entertainment, gaming, music and lifestyle — helping them learn from each other, forge partnerships across culture, and deliver next-generation fan experiences and products.
The Core Themes We Cover
- 01 — THEMEFan Engagement
- 02 — THEMEIP & Licensing
- 03 — THEMEContent Strategy
- 04 — THEMEBrand Marketing
- 05 — THEMECulture Partnerships
- 06 — THEMETechnology & Innovation
Who's in our community
The brands that trust SEG3 to help them innovate
Upcoming events
Where next
Alumni
Names that have taken the SEG3 stage
Relive our shows
Seven editions. One community
What attendees say
Don't take our word for it
More from SEG3
SEG3 Events
Flagship conferences in London, LA and Tokyo - built for dealmaking, designed for senior decision-makers.
Next: SEG3 LAThe SEG3 Report
Where industry insiders go to stay plugged into the future of fandom.
Read & subscribeThe Speakeasy
Behind-the-scenes at your favourite sports, entertainment and gaming brands.
Latest episodesPartner With Us
Put your brand in front of senior decision-makers across fandom-led industries.
Explore partnershipPartners & sponsors